Corporate Partnerships
Is your hotel group ready to make a company-wide commitment to transition a portion of your menus to plant-based options?
Are you seeking an expert team to guide your food and beverage leaders through the implementation process?
Or perhaps you're still considering a plant-forward pledge and looking for strategic guidance on how to effectively commit, implement, and scale your initiatives?
We’re here to help!
Vegan Hospitality is the leading global consultancy specializing in plant-based and sustainable food and beverage (F&B) programming for the hospitality industry. We partner with hotels, resorts, and restaurant groups to align their F&B offerings with corporate sustainability goals, enhance guest satisfaction, and elevate their brand as leaders in the future of food. Many hotel groups have recently made commitments to transition percentages of their menus to plant based, and we support them through the process of implementing and scaling these commitments successfully.
Our corporate strategic planning services are designed to guide your organization through every step of this transformative process—helping you define your vision, develop action plans, implement effective strategies, and monitor your progress. We ensure your business is equipped to meet the growing demand for plant-forward options, boost your reputation, and remain at the forefront of sustainable hospitality.
Strategic Planning Services
At Vegan Hospitality, we collaborate with hospitality groups globally to achieve high-impact results across key areas of focus:
Sustainability: Update culinary programming to align with corporate sustainability goals, such as reducing F&B-related carbon emissions and food waste through plant-based options.
Certification: Achieve Vegan Hospitality & Tourism Certification, positioning your brand as a vegan-friendly leader while streamlining staff training protocols and meeting professional development standards.
Branding & Marketing: Enhance your brand’s market position as a trendsetter in sustainable dining, appealing to eco-conscious and health-oriented travelers. Develop targeted marketing strategies to attract a new wave of guests, from vegan travelers to eco-conscious consumers, and highlight your plant-based initiatives.
Front and Back of House Operations: Train kitchen staff to master plant-based ingredients and ensure front-of-house teams are equipped to deliver exceptional service, minimizing mistakes and maximizing guest satisfaction.
A Tailored Approach to Strategic Planning
We work closely with your leadership team to craft a bespoke plan tailored to your property’s specific goals, ensuring long-term success. Our process includes the following steps:
Define Your Mission, Vision, and Values
We collaborate with your leadership team to define a mission and vision that integrates your food and beverage (F&B) programming with your sustainability goals. This process includes developing a comprehensive food philosophy that not only reflects your company’s core values but also guides future decision-making and operations, ensuring that plant-based offerings are at the forefront of your F&B strategy.
Conduct a Comprehensive evaluation
Through a detailed menu audit and evaluation process, we assess your current menus and F&B practices through the lens of your goals. Whether your goal is to streamline operations for your existing vegan and eco-conscious guests, to attract new guests, or to implement a plant forward menu percentage pledge for sustainability reasons, we start where you are and get to know your global team before making any recommended changes. We use our findings to create a roadmap for your plant-forward journey, with a specific focus on ensuring consistency across multiple properties.
Set measureable Objectives
We help you create and manage clear and measurable action steps and a timeline for achieving your goals. These goals may include certifying multiple properties under the Vegan Hospitality & Tourism Certification program, scaling staff training programs, and setting targets for increasing the percentage of plant-based menu items across all properties. Our objective is to ensure that your sustainability and guest experience goals are met through structured and achievable actions.
implement Scalable staff training programs
When we work with hotel groups, we adapt our signature Vegan Guest Services Training to match your branding, preferred language (or multiple languages of employees), all tailored to your organization’s size and scope. Our staff training programs are designed to be rolled out across your entire property portfolio, ensuring that every team member—from front of house to back of house—understands how to deliver top-quality vegan dining and guest relations experiences. In addition, we work on standardizing menu development protocols and improving marketing tactics to highlight your commitment to plant-based, sustainable dining. We also provide guidance on sourcing vegan, cruelty-free, and sustainable products to enhance both the guest experience and your sustainability efforts.
Monitor and Evaluate Progress
As your strategic plan is executed, we continuously monitor progress to ensure that you are on track to meet your goals. Our team provides regular assessments to help identify any areas that require adjustments, ensuring that your group-wide training programs, certification goals, and plant-based transitions are smoothly implemented and consistently upheld.
Achieve Group Certification and Recognition
For clients pursuing certification, we offer group-wide certification services that allow multiple properties to earn Vegan Hospitality & Tourism Certification. This third-party validation recognizes excellence in vegan dining and sustainable guest services across your entire portfolio, while also providing scalable staff training programs that empower each employee to contribute to your sustainability goals. Certification enhances your brand’s reputation and attracts a growing demographic of eco-conscious travelers, positioning your company as a leader in the future of hospitality.
Why Work with Vegan Hospitality?
Global Expertise: Our team operates in over 25 countries, providing insights and solutions tailored to diverse markets.
Sustainability Leadership: We are dedicated to helping businesses meet their sustainability commitments through plant-forward menu transitions and F&B innovations.
Proven Results: We have a track record of helping hotels and restaurants attract more customers, improve guest satisfaction, and become market leaders in plant-forward dining.
Certified Consultants: Our professionally trained consultants are equipped with the latest knowledge in vegan cuisine, hospitality trends, and sustainability practices, ensuring that your team receives expert guidance every step of the way.
Ready to Elevate Your F&B Program?
Whether you're looking to improve your culinary programming, achieve certification, or attract new guests, Vegan Hospitality is here to help. Let us guide you through the process of aligning your F&B offerings with the future of hospitality.
Contact us today to schedule a consultation with our executive team and begin your strategic transformation.
Email our CEO, Meredith Marin, directly at meredith@veganhospitality.com or contact us via the form below.